Your YouTube Marketing Fix: The World Wildlife Fund
It’s no secret that poachers in Africa are killing elephants for their ivory to sell all over the world. WWF provides a brief explanation and course of action through YouTube marketing! In it, they say “The most powerful army today is ordinary people”. To sign the petition, click here: http://wwf.panda.org/ban
The video begins by juxtaposing still images of elephants – a bird’s eye point of view, close-up of elephant skin, a head shot, side perspective, and a couple of shots of elephants walking together. At the sound of gunshots, the rhythm changes and the text story begins. Images of elephant skeletons, walking elephant targets, and soldiers attempting to fight it appear rapidly on the screen. It slows down to show us pictures of jewelry and artifacts made with ivory in Thailand. The WWF’s YouTube marketing video ends with pictures of ordinary people reading the petition and a gorgeous shot of a solitary elephant in a pool of water.
The YouTube marketing employed here is expert at communicating desperation. There’s the helplessness as soldiers caravan together against a wild green landscape. Shots of elephant skeletons erode indifference. Somehow, when the music slows down we feel urgency at the trivial artifacts made from ivory. The message is clear: what’s happening to the elephants in Africa affects everyone, from the YouTube watcher to the elephants themselves.
The amazing thing about a video like this is that it does have power to influence a lot of people. YouTube is a great way to reach out, to get a message across, and make worldwide problems our problems too, so we can help change the world.