The Delicacy of the Video Relationship
Eric Guerin is a man who – in his own words – uses his creative powers ‘for good and not evil’ to create animated marketing videos for businesses. He admits that he can be easily bribed with a free coffee. The founder of Adelie Studios in Massachusetts, Eric has a wife, two sons and a dog.
But there was a time when he was just a single guy going out on a lot of ‘first dates’, and he recently channeled those early courtship memories to discuss introductory online videos in his blog.
His thoughts led one reader to comment: “Thanks for the post, and I never quite thought of it being put like that before. But it’s kind of true…”
The First Date Theory
And what is Eric’s grand theory? “When I am talking to clients, I always recommend that their initial introductory video should be like a first date. When you go on a first date, people don’t want to hear all about you and everything you’ve done and what makes you so awesome. That, likely, will not get you a second date.”
“So how do you avoid this? People want to be heard and they want to identify with what is going on in your video. So be interesting. Be clever. Make your video fun.”
He points out that your first date is probably sitting across the table wondering ‘What’s in it for me?’ As a video marketer, if you can’t answer that question in your first video, you may soon look across the table and find your date gone.
You can read his very perceptive piece here. Bring flowers, but no kissing on the first date.