Use A Whiteboard Animation To Bring Your Software To Life
Whiteboard animation software videos are very important to software companies. One of the biggest challenges is simply making sure prospective clients understand what your software actually does! It seems simple enough. In fact, it can seem so obvious to people inside an organization that it can be hard to step back and imagine that unfamiliar visitors to your website don’t automatically understand how totally awesome your new app is–or even what it does at all! Crazy, right? But true. People have really short attention spans–especially online. And if they come to your site and don’t get it immediately, they might just leave before they bother to find out. Or they might assume they understand–when they really don’t–and just hit the road. And that would be a tragedy.
Whiteboard Videos Grab Attention
A little secret is that people really would prefer to watch a cartoon than read even the most informative, well-thought-out, descriptive text. It’s just human nature. So when visitors to your website see that video screen capture of a whiteboard cartoon and realize that they can click on a fun, short cartoon animation to get the information quickly, well, they will. And once they do, they’ll stick with your video throughout the duration because people actually like watching cartoon videos. And whiteboard videos are just really hard to turn away from.
Whiteboards Explain Sophisticated, Nuanced Software Quickly
But, you say, our software has a lot of really intricate, detailed features that can’t be just ‘dumbed down’ into a whiteboard animation! Not to fear. At LDRK, we’ve never dumbed down a video in our life! Whiteboards aren’t about oversimplification–they’re about clarification and honing a message into its most robust, incisive form. In fact, many of the clients we work with end up saying they’ve never articulated their message more clearly than they have in their whiteboard video. Or that a message that has traditionoaly taken a thirty minute presentation now takes just 90 seconds!
Our videos for software clients include not only consumer-facing apps, but heavy-duty institutional software focused at sophisticated business IT purchasers. We work with our customers to make sure their value propositions are clearly explained and easy to understand, even when they’re very detailed.
LDRK Whiteboards & Software Companies : A Match Made In Heaven!
We love working with software companies–they’re some of our most frequent clients. They’re really a perfect fit for our whiteboards. Software companies are breaking new ground and bringing to market products that do things that haven’t been done before. Quite simply, they need to be explained! We love the process of learning about awesome new products and their features and figuring out how to translate that into easily understood and recognizable visuals that will make people ‘get it’ super-quick.