Make Your Case with a Whiteboard Animation!
Recently, we’ve had opportunities to work on a number of whiteboard animation videos that aren’t actually going to be made public or used for marketing in the traditional sense. Rather, they’re going to be used or a little internal persuasion, if you will. These whiteboard animation videos are going to be used for important internal presentations to try to persuade stakeholders, board members, upper management and fellow team members. I think a lot of the time we tend to think of internal meetings and presentations as somehow less significant and less important than the outward facing marketing we do. But persuasion in internal meetings can have profound consequences and lead to serious positive change. And to think that internal audiences, who are busy and distracted like external audiences, don’t need the same level of persuasion doesn’t make sense. In fact, the corporate training whiteboard videos we produce are aimed at internal audiences. So we already know that internal audiences require persuasion and we invest in that.
One of the other considerations that presenters at large organizations face is that they are frequently not just trying to effect change of mind among attendees at the meeting but need to gain critical mass among large groups of stakeholders. Whiteboard animations are shareable–they can make an impression and then be moved shared throughout the organization.
In all honesty, most powerpoint presentations are terrible. We’ve all been at meetings where we are just waiting for them to end. There are exceptions–presentations with great media, dynamic visuals, succinct layouts–but they’re like spotting a unicorn. Pretty rare. So if we’re going to have a presentation that is actually going to do something.
Whiteboard Animations Are Compelling, Memorable and Affordable
One of the reasons I think a lot of people may not initially consider outsourcing video production for an internal meeting or presentation is because they feel that the cost for such an effort is just too high. It gets back to that notion that we’re willing to spend to convince outsiders (potential customers), but unwilling to spend to convince internal audiences. Well, one of the beauties of whiteboard animation videos is that you can get a very high-end production for a very reasonable cost. At LDRK, we have the most experienced whiteboard animation artists on earth working with us and our prices start at just $1,850 for a video. So pricing really isn’t an obstacle for having a video that really makes an impact.
Getting the Message Concise and Focused
Some of the feedback we’ve gotten from these recent clients we’ve worked with is that they’re not only glad that they did it because of the final product, they’re glad they did it because developing the video helped them hone their message and really focus in on what they want to say. Whiteboard videos require that a message be focused in order to be really effective. In some ways, this benefit of the process reflects the reasoning behind Jeff Bezos’ famous elimination of Powerpoint presentations at Amazon, in lieu of having employees write out reports. PowerPoints can allow for casual, lazy thinking. Writing a script for a winning whiteboard demands focused, intentional thinking. It forces you to make sure your message really makes sense.
So the next time you’ve got a big presentation coming up –whether to investors, board members or fellow team members–consider producing an amazing whiteboard video. You’ll be glad you did–and more importantly, so will your audience.