Whiteboard Animation Videos Are A Perfect Content Solution for Financial Services Firms
Financial services and wealth management firms are great candidates for creating whiteboard animation videos. As a financial services firm, you’re frequently in a position where you need to educate clients and prospective clients about new products and how they can affect financial futures. These are in-depth messages and often the challenge can simply be making sure clients don’t tune out the message or get confused.
Whiteboard animation financial service videos are fun and engaging. And let’s face it: most people don’t associate learning about financial products with ‘fun.’ Having the ability to watch an engaging cartoon to learn about new products is more attractive than reading static text–and less intimidating. It also makes complex concepts easy to understand.
Whiteboard Animation Videos Meet Unique Industry Challenges
There are some common challenges that financial services firms face in their marketing. The industry is very tightly regulated and legal and compliance components are burdensome; sales can be complex; brands can have a difficult time differentiating; consumers are often pre-disposed to be skeptical, consumers simply aren’t well-educated about these topics very often; and this lack of education can make consumers intimidated and prone not to engage new products and services.
Fortunately, whiteboard videos answer each of these challenges. The videos are easily accessible and allow firms to inject personality and humor into their messaging. This can go a long way toward achieving a unique brand presence in consumers’ minds. And whiteboard videos, by their very nature, are educational pieces of content. We actually produce many videos for companies for internal education and training initiatives. The deliberate pace and composition of clear visuals allow consumers to digest messages. Even complex products and value propositions can be delivered and explained clearly.
LDRK Whiteboard Videos Meet Compliance Standards
Compliance standards in the financial industry are strict. At LDRK, we have extensive experience working with financial clients to make sure content meets these exacting standards. Disclosure language can be incorporated directly into the videos and our transparent development process ensures that all stakeholders have moments during the process to incorporate thoughts, ideas and feedback.
Once the videos are completed, you now have the ability to deliver a standard message across devices and platforms; on websites and social media on desktops, ipads and phones. Clients can access educational material on their schedules. And the same video can be used off-line, in ‘real-world’ presentations.
If you’re looking to engage your clients in a safe, comprehensive and clear manner that will actually engage them, LDRK whiteboard videos are a terrific option.