Capture Your Employees’ Attention With Whiteboard Animation
Corporate learning and development spending continues to explode. The need for developing skills and best practices among large groups of employees across multiple geographic locations is a growing need among businesses. And as Deloitte has recognized, video is ideal for training that needs to be delivered across platforms and devices:
“We have been studying the corporate training industry for over a decade, and it continues to change and evolve. Businesses spend more than $62 billion on training in the US alone, and more than 50% of all dollars go into technology, tools, coaching, and other “non-instructor led” solutions. (Globally we estimate the market at around $135 billion.)
The e-learning industry is over $2 billion and growing, but has changed dramatically. Today employees want their training to include video, games, and a whole next generation experience. Much of our research shows that modern best-practice research focuses heavily on the “learner experience,” and is highly tailored to the working environment of the employee. Training for sales people, for example, is integrated with the CRM system. Training for new hires is often delivered on mobile devices or integrated into social networks.”
One of the biggest challenges for remote training programs is employee audience engagement. Whiteboard animation provides a more engaging ‘non-instructor led’ training experience that can be achieved with traditional ‘talking head’ videos. Whiteboard videos have exploded across the web to introduce products and companies to consumers. Their popularity is based on the fact that they have extremely high engagement statistics that lead to high conversion rates. Why not bring that same level of message engagement to your corporate training and e-learning initiatives?
Whiteboards Make Difficult Concepts Easy To Understand And Hard To Forget
How do you convey new ideas and concepts in a way that can be easily understood and absorbed? It’s the same question that UPS was facing in 2007 when they developed their famous whiteboard TV ads for the ‘What Can Brown Do For You?’ campaign to introduce new delivery options. The campaign was wildly successful because the whiteboard presentation made it easy to understand the value of the shipping options and exactly how they worked and what problems they solved. They were also very easy to remember. The messages stuck. Whiteboards are great at making concepts sticky. Even nuanced, detailed concepts and messages can be broken down in a way that’s easy to understand and hard to forget.
LDRK Internal Communications Whiteboard Videos
At LDRK MEDIA, we’ve produced custom whiteboard animation corporate training videos for some of the largest corporations on earth. We can work with you to translate your script into a highly effective, cost-efficient training tool that can be leveraged across your organization.