Video Is King
Gone are the days of Ask Jeeves and AltaVista, it is well established that Google is the reigning king of Search Engines, (and maybe the disputed default home page to boot) so who comes in at number two? While Yahoo, Bing and AOL have managed to stay afloat, neither of them can claim the silver for the most unique searches. With its impressive stat boasting of over 1 billion unique users and over 3 billion searches done each month, that medal goes to YouTube. Just on those facts alone, its easy to see why video marketing is as effective as it is, but its role in SEO may be the most powerful and useful asset of all.
One of the most common and well known ways for climbing the ladder of Google search engine results pages (SERPs) is to have images that can serve as attention grabbers in the form of Snippets. Snippets appear as a thumbnail image next to the result link and help the result stand out amongst the crowd. In the days where achieving a top spot on SERPs can mean the difference between business success and failure, a dynamic and content rich site has become the bare minimum for trying to be seen. Why does video suddenly matter so much?
Google used to favour static websites that had a strong backend and would reward the result link with these snippets. Now, as online video has become more popular, it emphasises sites that feature a video. Videos now receive dominance over image and text results in SERPs, which can equal to a much easier and higher ranking spot for your search term. Think about it, which result is going to drive the most curiosity and clicks amongst users? Scrolling through countless text posts to see an eye catching video snippet will help your site stand out.
With its role in SEO, not only can a well produced video be an influential method of driving traffic to the website, it can be a powerful method of engaging and converting visitors into clients. This is why video marketing is a crucial tool to any business. It gets them in to door and sells to them, all in one.
Curious to how Video Marketing can help your business? Drop us a line!