Your YouTube Marketing Fix: National Audubon Society
When I was a young girl, I loved the National Audubon Society magazine. The photographs were always superb, conjuring up the glamour of nature. Today I learned that the National Audubon Society has something for seniors too, and they are using YouTube to tell the tale. In this YouTube marketing video for the National Audubon Society, Ken Elkins, a competitive birder, tells the story of how birds have changed the lives of those with dementia.
Ken Elkins explains how the desire to share his love of birding spurred the idea for the program, which is called Bird Tales. There’s an artful and effective scene where Elkins looks through his binoculars and the audience is immediately taken to the beautiful vision of a bird in a greenery. Small stuffed birds come into focus when Elkins carries a basket of them into the facility and holds two to explain them to the group.
There are several touching moments that make this YouTube marketing video for the National Audubon Society effective. A little old lady clutches a toy cardinal close to her chest. Another gazes at her bird model thoughtfully. When the residents realize that their toy birds can actually make sounds, their faces light up and some even laugh. One of the most memorable images is a resident watching a bird on the feeder, her expression tender and calm.
“They make me feel positive about what we’re doing”, says Ken Elkins. These residents living with dementia are feeling engaged and in the moment. Oases of birds are coming to live in the pockets of peace that these homes can provide.
This YouTube marketing video works because it shows us how Bird Tales has contributed to the lives of residents, and how nature can make us feel more connected both to ourselves and the world around us.