Who is the RSA and how are they connected to Whiteboard Animations?
Founded in a coffee shop in Covent Garden in 1754, The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) is dedicated to finding innovative, creative, practical solutions to the challenges we face today–and they also have popularized whiteboard animations across the globe! Combining ideas, research, and a Fellowship 27,000-strong, it plans to harness the astonishing amount of creative potential in society by empowering people to be active participants in creating a better world.
Whiteboard Animation was first popularized by the RSA at the end of 2009. They produced a series of videos that carried the soundtrack of a thinker explaining a theory or concept. The main attraction was the immense power of the visual representation that was now possible to the viewer. A stop-motion camera was used to capture an artist’s illustration of the speaker’s words and these clips of video were incredibly on YouTube. One particular video, a talk by Dan Pink, has gotten over 13 million views.
Since the beginning, businesses from around the world have been attracted to this technique, otherwise known as RSA-style animation, video scribing, fast draw, or sketchboard animation. The reason is simple: seeing a visualization manifest as it is created is a mesmerizing experience and a bullet-proof way of drawing out a concept while simultaneously explaining the content.