Online Video Growth Means Advertising and Marketing Opportunities
Online video is exploding in popularity. More and more people are turning their televisions off and tuning into the World Wide Web for not only news, but also entertainment. New devices mean that there is going to be more video consumed on a daily basis. Whether people are on the go around the city or sitting in the comfort of their own home, mobile devices will continue to be at the forefront of video viewing and sharing. Believe it or not, according to ComScore, 89 million Americans are going to watch 1.2 billion online videos today. Whether or not spending this much time watching videos is a good thing for humanity, these trends and behaviors are expected to continue in the coming years.
Online video more accessible and mobile than ever before
Growth in online video has experienced a recent surge and is expected to continue in the next few years. According to an Adobe, video consumption among consumers jumped from 43% (38.2 billion free videos) in Q2 of 2014, compared to Q2 of 2013. With free video and subscription based viewing, online TV video consumption increased viewership by a whopping 388%. This is attributable to the trends and behaviors we have seen thus far and expected to become even more significant in the near future.
According to Invodo, 92% of mobile video users share those videos with their friends and family, whether in person or through the web via social media. Social media and mobility go hand in hand, for the simple reason of convenience. You can watch a video you find interesting you think other people in your circles will also find interesting, and instantly share with everyone connected to you through social media. And if the video has social media links embedded in its player, well, all the easier.
Audiences are Expanding and Becoming More Diverse
As more and more people begin to turn to online video for news and entertainment, the audience is simultaneously expanding and becoming a more diverse market. Online video is no longer just for the “younger crowd”, but it fast becoming a video outlet for people of all ages. Marketers are taking this into account, as well as the increasing percentage of mobile viewers. When someone is mobile, they are usually around other people and will most likely share the video with others around them if they find it interesting or engaging. According to the Adobe study, the number of monthly consumers more than doubled. With 146% year-over-year increase, video is now more effective at reaching the general population, and isn’t tied to any particular age group. .
Video Drives Engagement More than Anything Else
Hands down, there is nothing more engaging on the web than a captivating, well produced video. Advertisers and marketers know this as if it were a bible verse, and the ones that don’t are missing out on huge opportunities. There is no type of content that engages the audience more than video content. So when marketers or advertisers are hesitant to spend the coin to produce these videos, it’s your duty to tell them to wake up and smell the roses. The time for brands to invest in online video is now! According to Social Media Examiner, 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and even blog integration. Video is crucial to brand development, but it’s up to each brand to take the initiative to have videos on their site for people to see and share. If your brand doesn’t invest in video now, you may get lost in translation and just be another name forgotten in the wind. Take advantage of the most effective and engaging content on the web and take the time and energy to have plenty of readily available video content on your page. You will be glad you did when you see your conversion rates and revenue blow through the roof.
Whiteboard Animation Is A Convenient Option for Cost-Effective Production
Whiteboard videos give you the opportunity to leverage this rapid growth in online video and to stand out among the crowd. Are you a marketer or advertiser that loves relating with personality to your audience while also entertaining them and keeping their attention through the duration of the video?– that’s a rhetorical question. Whiteboards deliver on all of these metrics–and critically on all devices. With 60% of video played on mobile devices according to Adobe, it’s critical your video gives you visual bang for your buck. Whiteboards deliver the message clearly and memorably and as more and more marketers move into online video, we find more and more are eager to take advantage of whiteboards.
LDRK MEDIA is a whiteboard animation production company.