Magic in Our Pocket
I had an interesting conversation with a friend over coffee the other day that demonstrated how online videos have quickly become a big part of our lives. He started it all by discussing one of his favourite scenes from the movie Cabaret. He’d seen it on TV just the other night, and tried to describe it to me. “Michael York is at this outdoor cafe in Germany just before the rise of Hitler, and suddenly one of the Hitler Youth stands up and breaks into song, and because we know what’s in store for them, it’s sad and creepy, and yet riveting.”
Then he pulled out his phone, entered the keywords into a YouTube search engine, and within a few seconds we were watching the exact movie clip. That brought new life to the conversation, and we carried on for quite a while about the power of that scene. Point made, my friend. That online video added value to our discussion, brought vivid imagery to what were just words, and made the event much more memorable.
We work with technology that people would have thought impossible just a short time ago. Imagine this: You sit down with your grandmother or grandfather and tell them you have a magic rectangular device in your pocket that you can bring to life with one touch, and then show them almost anything they want to see. Answer any question they might have about anything. Pull up a photo of any person they’ve ever known, probably. Grandpa would think you were mad. Grandma would run from the room.
Yet it often seems that we take all this magic for granted. We work in the online video marketing business and we put together these little movies that people can carry around in their pockets or watch on their home PC any time they want. We make our living and build our careers around short movies and clever commercials and inspiring videos. We’re part of a business that didn’t exist only a few years ago, and we should take a great deal of pride in what we do.
After all, tomorrow belongs to us.