Those Old Fieldtrips
Remember the class tours they used to organize when the school year was winding down and all the teachers were tired of teaching? Those memories likely stand out, largely because they involved a bus ride where you got to clown around with friends, free from the restrictive bonds of the classroom. And, of course, it was also fun to take a sneak peek behind the scenes of whatever business or whatnot you were visiting. I personally remember, in my childhood fieldtrip days, touring a TV station, a bottling plant, even a planetarium – and always been interested in whatever was being shown to me.
Perhaps there is an opportunity here for your business. In the world of online marketing videos, you don’t have to put up with snotty-nosed kids when you offer a ‘behind the scenes tour’, and you get to post some added value to your website. It doesn’t cost much time or effort to show your customers how whatever you do is done. The way to do this is by giving a digital tour of your business.
As they take the digital tour they “meet” your staff, see how your product or products are made, witness the way you provide your service, and get a real sense of what you’re all about. Maybe there’s a super employee you’d like to reward for their hard work – let them host the tour! Or you could ramp up the credibility of what you’re saying by having one of your better customers – standing on your factory floor or boardroom – raving on camera about your great service. A video tour of your facility can be a terrific opportunity to boost your brand and help potential customers decide they like what they see, and choose you over the competition. It can also give off the sense that you have nothing to hide, and thus project an honest and trustworthy image out to your potential customers.
There’s a lot you can do with this, if you just put some thought into it. Dropping into the staff lunchroom could yield all sorts of positive footage about how wonderful your company really is. Or maybe a leader in your industry (who just happens to be visiting) could make a cameo appearance in your video tour, as in “Oh look, here’s our national President, Jane Doe…” Etc.
You really should consider producing an online behind-the-scenes video tour of your company. For your potential clients, it might remind them vividly of those old fieldtrips they went on – minus the bus ride, the noisy comrades, and the grumpy teachers.