Honda’s New Tricks
Honda’s come out with a fantastic, brand-revitalizing idea that involves YouTube, Twitter, Facebook, Pinterest, and Instagram. The nuts and bolts of the idea is that they introduce innovators to the world on TV and let people interact with them on social networks, asking whatever questions they have about both the innovator and the innovation. The YouTube Channel, also known as the “Innovation Playlist”, explains more details about the invention once the viewer’s attention is aroused.
This is entertaining, informative, sometimes jaw-dropping, and most of all it gives people the social impetus to interact. Better yet, Honda’s receiving the reputation as an accelerator of human technology. The message I get is that Honda is not afraid to try new things. They embrace life, and they are all about energy while at the same time encouraging the free flow of discussion.
I like how Honda has incorporated a lot of social networking. I think a lot of the social networking tools feed off of each other, and the way they are being interconnected in this campaign makes it more interesting for everyone involved. I think it could even be the start of a new addiction…