Reaping A Video Marketing Harvest
Deciding to use video marketing is not only one of the best ways to increase website traffic and drive conversion, it may just become one of the best marketing methods for any business with an online presence. With over 6 billion hours of video watched each month, CISCO estimates that video will account for 58% of all business Internet traffic in 2017. The time to start video marketing is now, but what are some of the initial steps involved?
The Game Plan
In this day and age, nearly anyone can get their face out on the global video stage, getting noticed is the challenging part. How can your video get seen and filtered among the sea of useless garbage? First step, some planning to avoid making a crap video. Your video needs to appeal to a huge audience, so doing research on who your audience is and what they care about will ensure it reaches a high number of people. Determining how to do this is the next step, what similar content has already been produced? Maybe it doesn’t work, analysing how other videos have succeeded or failed can put you on the right path to producing the appropriate content. Things to consider are different styles that this content can be portrayed or expressed.
Many people instantly assume the the best way to go about video marketing is to make an entertaining or off the wall video in the hopes that it will go viral. While this is true and has worked in the past, 99% of the time many videos fall flat on their face. The Van Damme Splitting, Shetland Pony 3 adverts made it onto the most viewed list of 2013, only through huge budgets for R&D and months of planning. Any other video that was deemed too silly or too obscure was buried. This is why informative and educating videos prove to be a much better alternative as they can still apply to a niche business but still be viewed by a wide audience. To some business, choosing between an informative or educational video all depends on what sort of business you are, if you provide services or goods but whether angle you take all depends on how you want to represent your company’s image in the most unique style.
Taking into consideration these tips, you can plant the seeds for an effective and engaging video marketing campaign.