Educating Through Whiteboard Animation
Whiteboard animation videos are used for their excellent ability to explain a product or service in an easy to remember way. The simple yet inviting method of seeing drawn sequential images and text makes it one of the best ways to explain you, your company or product. Add in a high quality matching voice over and soundtrack and you have a surefire way of captivating and engaging your audience. It is also for this exact same reason, that a whiteboard animation can be used for educational purposes.
Teaching With Video
The main and most common use of whiteboard animation videos are educating or demonstrating a product, feature or software to consumers. Whiteboard animation videos excel in teaching, because the whole purpose of them is to explain and convey in a manner thats simple to understand yet easy to remember. For this reason, its easy to see why you would consider a whiteboard animation for educational purposes, especially with children. The simple shapes and symbols provide a way for audiences to connect information that they are hearing in a process that is easy to remember and understand. Some examples of the many ways that this can be utilised include more traditional education schooling such as language or skills, particularly in support of textbooks such as guides or summaries.
Beyond The School
It also can be used in the professional or corporate world as well. One great example is a large company using a whiteboard animation explainer to teach and keep up to date employees on different policies or current events. In 2010, The British Royal Society of Arts began to process a wide variety of speeches and documents from its public events programme and produce them into whiteboard animation videos. These videos were met extremely well and gained a high number of views on the Societies Youtube page, receiving 46 million views in 2011 and making the channel one of the most subscribed non-profit channels on Youtube.
So no matter if its selling, engaging or educating, the whiteboard animation video has applications to reach any audience.