The Script is The Foundation of Any Great Whiteboard.
The script is where your whiteboard animation will find its basis for greatness. First, we’ll give a quick overview of what your product or service does. Then, we will introduce the problem your target audience will likely encounter. After we have diagnosed the problem, we will introduce the solution that your product or service offers.
Let Your Personality Shine Through
The script is a great way to incorporate the personality and even humor of your business. It doesn’t all have to be cut and dry informational material. Finding a way to make the content funny while also to the point can work wonders for your conversion rates. This will allow people to connect to your product or service. Everybody loves to laugh – and if you can make your target audience laugh it will only further enhance your video.
Whiteboards Work Well With Metaphors
Using metaphors can allow you to convey messages on a high level while at the same time keeping the general public in the loop. A few common metaphors can include various sports, events, institutions, or structures that are well known. If many people are thinking about the same thing, using a metaphor will allow you to harness that group-thinking for your message in your video. This will have a very powerful effect.
Tell A Story for Added Momentum
It is important to have an intriguing video narrative. Every good story has characters, conflict, a quest or journey, and a resolution. The characters are you and the members of your team and the people you serve. The conflict is the problem you are trying to solve. The quest is the journey you, your team and your customers and clients undertake to solve that problem. It’s how you deliver your service, produce your product and engage with your clients and customers. The resolution is the end result, what people think of when they think of your brand or product.
Make Sure Your Length Makes Sense
You want to capture the attention of your audience and entertain them long enough for you to get your point across. In order to maintain attention and enthusiasm, there must be great content available to the viewer. This means that little bits of useful information should be spread throughout your whiteboard animation video to not only inform your audience, but to do so in an way that it entertaining and fun!
Optimize the Visuals
The visual images support the story and make the message easier to process. Choosing the visual images, making cool transitions between scenes, and adding color to similar objects are all part of this process. In whiteboard animations, it works really well to use black as a base color, then add one or two colors to objects you want to emphasize. For example, the most important object on the scene is something that you want to stand out and be the focal point, visible for all viewers to see. Keep in mind the rhythm of the story too. Speeding up the flow when things get exciting or crazy, then slowing the flow down when you want the information you just discussed to soak in and absorb into the viewer’s mind.