Is Whiteboard Animation Worth Investing In?
The new year has come, your marketing budget may be up for review. You may be deciding as to whether or not you should be utilising video marketing, and in turn, whiteboard animation explainer videos. Is it a risk worth taking? Lets look at how whiteboard animation videos work and how it might just be the next best marketing move for you business.
We’ve all seen the cool heatmaps that CrazyEgg produces, and with its clients ranging from Intel, Ebay, Dell and Monster, you’d think they’d be set with their marketing efforts? Guess again! Co-founder Neil Patel has stated that explainer videos helped drive more than $21,000 of extra sales income per month! But why? Whiteboard animation explainer videos address a problem, many times customer didn’t even know they had and provide a solution at the same time. It’s also addressed in a highly effective and engaging medium, due to whiteboard animation explainer videos being presented in a fashion thats fun and eye-pleasing, while still maintaining a high level of professionalism.
Mint.com was relatively unknown after its creation. Appearing just like every other inbound marketing software, it wasn’t until their ‘One Trillion Dollars Visualised” explainer video surfaced did users begin to stand up and take notice, on a global scale. In the span of just over a minute, they were able to ask hard hitting questions, like ‘How do you keep track of your financial life?’, introduce and explain their product in as little as 15 seconds and not to mention, create a highly eye catching and credible means for getting their message heard.
There are many other examples out there proving just how effective an explainer video can be in engaging and connecting with its viewers. In this fast paced world where it matter more than anything to be seen, an explainer video, particularly whiteboard animation, will help increased your conversion rate and engage with both new and old viewers like nothing else.