You may be thinking, after seeing some of the ever growing influx of explainer videos online, that they only serve a few niches. Looking at some of the most well known and effective explainer videos, you’d be able to notice a trend that they serve a technology or online business angle. And yes, it is true that a large chunk of explainer videos are tech or web orientated, but does that mean they are totally restricted to these avenues? No, and heres why.
The Explainer Video To Tell A Story
The core fundamental of an explainer video is to tell a story, either about a person, object or company. Just because you’ve seen tons of explainer videos trying to tell the world about the next big mobile app or website doesn’t mean that a video can only serve those purposes. If you have a story to tell, a business or product that you believe deserves to be heard or seen, then an explainer video can work for you. Lets look at some examples.
How Can I Help?
The explainer video offers a cost effective approach to marketing that can yield a high rate of viewing. For this, the explainer video can be particularly appealing to non-profit organizations. Telling a story that serves a higher purpose in an effective manner can really grab viewers and one of the best ways to drive engagement is to pull some heart strings Take for example a charity seeking to gather new fundraising, a well planned explainer video can illustrate what it is the charity does, how it helps its particular are, increase awareness and attract new visitors, all in a well thought out and stylistic message. But thats a company or organisation, what about the little guy?
David vs Goliath
In this ever growing age of entrepreneurmanship, many people are leaving the cubicle farms to create or join the business they’ve always dreamed about working at. Problem is, without access to large marketing budgets, how do you get noticed that will still permit you to compete with the big boys? Outlining your strengths over the competition in a way that conveys emotion and personality will prove to be highly effective and an entertaining explainer video reflecting on your companies fun and unique work culture and personality will do just that. After dealing with large, soulless companies time and time again, many people would jump at the opportunity to do business with the little guy if it mean they got a more personal and, for lack of a better word, human approach.
There are many reasons why explainer videos work, but as long as you have a great story to tell, they can work for you. Here’s a perfect example!