Transforming Whiteboard Animation Into The Real World
You can use whiteboard animation in many areas of business in the real world. Whether you’re at a sales meeting with your company or at a conference with business associates in your industry, whiteboard is great for visualizing an idea and connecting with different people. A whiteboard animation can be drawn at a fixed point and place, then uploaded, broadcast and shared with anyone who sees it. Every day, these animations can be used to communicate, promote and sell ideas.
Telling Your Story
Whiteboard animation is great for telling the story of your company and how your product or service fits into your customer’s life and how it can improve their experience. This can include an introduction to your company, a short explanation of your product or service, and perhaps a guiding philosophy that sets you apart from the competition and offers a unique solution to a problem or issue in the industry. This content is considered “you content” so keep it short. 60-90 seconds will be short enough to keep it simple but long enough to get a few points across to your audience.
Product, Process, or Service Explanation
Once you’ve shared a little bit about you and your company, it’s time to dive a bit deeper into the product, process, or service explanation. Initially, they may not be interested hearing complex information. But if they like your intro video and click through to your explanation video, chances are they are a more interested buyer. Now you can blow them away with 2-5 minutes of detailed, yet easily consumable information for them to hear, see and think about. Whiteboard animations done right can make the most complex information easy to understand and absorb.
Tricks of the Trade
Now that you have interested buyers, it’s time to turn up the sharing power. For this to occur, you need to feed the viewer what is known as “them content.” In other words, information that your viewers find highly valuable, such as “insider” industry trends, timely reports, or tricks of the trade that could be viewed as extremely useful to their goals. This allows them to be entertained through the video while at the same time learn engaging content.
Speaking of highly share-able content, info graphics can be extremely useful. These are graphics that lay out all the information about a topic while showing side-by-side comparisons of stats and graphs. Info graphics can be highly informative and can have your audience reading and learning about them for several minutes and perhaps even share them with their friends or associates. Since these graphics are a still-shot, it forces the viewer to decide where to start and how to interpret the data. But with whiteboard animation, these graphics become info-MOTION graphics, and now you have graphically-explained data that moves!
More and more companies today are using eLearning whiteboard animation videos to develop content that people are eager to watch, that delivers information in a memorable way, and can be applied to any topic. These videos can deliver lesson or scenario-based stories ranging from employee policies around the office to how industry regulations affect employee work.
The Art of Possibilities
Whiteboard animation has also been used to share ideas about social environments, motivation and education meant to affect the viewer’s thoughts and spark change. When you’re dealing with things that are still an idea and not a reality just quite yet, you can use the imagination to show the viewer what is possible. Whiteboard animation is a dynamic form of video and can be used to reach farther into the imagination of the viewer much less work and cost than a film production.