Marketing Your Whiteboard Animation Via YouTube
Have you ever thought, “If I were to produce a whiteboard animation, how would I market it?” It’s official. YouTube is the biggest thing America and the world has seen since colored television. Except, YouTube takes it one step further, connecting people all around the globe online. So when you “Broadcast Yourself” you’re literally entering the homes of potentially thousands and in some cases millions of people! What are some ways that might help you gain popularity and visibility on the 2nd largest search engine in the world? That is precisely the reason I am writing this post. With more and more people turning off their TV sets and watching more and more online video, the choice on which platform to market your next whiteboard animation is simple: YouTube.
Create Captivating Whiteboard Animation
Even if your video doesn’t go viral and get millions of hits within the first few days, it can still be a success if you successfully capture the attention of your audience, even just for a couple of minutes. You should create content that addresses your audience’s needs and perhaps offers a solution to their problem. Your goal here should be to create whiteboard animation videos that are helpful, valuable and captivating to your prospects and clients.
Allow Your Whiteboard Animation Video To Be Seen
Ensure that your whiteboard animation video is able to be found both inside YouTube and outside. Videos often are found on the first page of search engines, and the fact that Google owns YouTube cannot be overlooked. Focus on these three areas: title, description, tags. Make sure your targeted keywords are in the first few words of your title. Another trick is to add a colon after the first few words, then rephrase it for maximum effect. In the description, be as descriptive and keyword-rich as possible. Remember to include any and all keywords in the tags field.
Alert Your Friends & Subscribers About Your New Whiteboard Animation Video
What better way to release a new whiteboard animation video than to alert the people closest in your circle, such as your friends and subscribers? This is a great way to start the ripple effect and see your video spread across the web. You can create a bulletin and a link to a video that will appear on your subscribers’ and friends’ home page.
Harness Other Social Media Platforms
YouTube is a social media platform, not a secluded island of video. Make your video as visible and as share-able as possible. Every time you create a whiteboard animation, you could write a blog around it that your clients and prospects may like to read to further enlighten themselves about your product or service. You could also post it on Facebook, as you will be able to reach a wider audience. Don’t forget to Tweet it, great content goes a long way on Twitter.
Review YouTube Insights For DATA
YouTube offers some valuable insight as far as who’s seen your video and how they discovered it. You can also see which parts of the world have watched your whiteboard animation. You can gather information about a particular video or on all the whiteboard animations you have uploaded. The more data you have the better!
Hope these tips have helped spark some ideas in marketing your whiteboard animation video on YouTube. I look forward to seeing your creations buzz around the web. Cheers!