Focus and Execute
When creating a whiteboard animation video , the steps of the production will be crucial to the end result. Thus being said, it’s important to find the right production studio team that will convey the right message to your audience, and in turn increase conversion rates. The steps include:
- Strong and Focused Message
- Killer Script With Unique Personality
- Aesthetically Pleasing Drawing/Animation
- Professional Voice-over
- Solid Sound Design
Strong and Focused Message
For your whiteboard animation video to be successful, it needs to have a clear and concise message to convey to your viewers and audience. This usually will be agreed upon within the first meeting to make sure the business and the production company are on the same page and have built a strong foundation for an immaculate production to be born. A great producer will research your industry and will kickoff the production with ideas to make your brand stand out from the rest.
Perhaps one of the most important components of the production, if not the most important…the script! A great script will blow your audience away with such powerful information that they will pause and write down and even replay your video again and again so they can listen to what you have to say. Not only will a great script intrigue your audience and entertain them while watching it, but they will feel they have learned something new at the end of your video. Make sure your producer takes the time to write an engaging and powerful script that will gain attention of the viewer and also accomplishing the goals of your business by getting certain information out there.
Once you have a final script in hand, it’s time to bring it to life. Taking the script and branding information, a professional voice artist will go into the sound studio and record a read-through of the script until it is flawless. Some companies keep a voice on hand, while others sort through hundreds of auditions to find the right fit. Either way, finding the right voice to bring the script to life is a crucial part of the production. Audio quality is EXTREMELY important! Remember, the goal is to bring the animations to life with words.
Aesthetically Pleasing Drawing and Animation
Now that you have an excellent script to work with, it’s time to work on the visual representation. The graphics and drawings need to be appealing to the eyes and attract the attention of the viewer in every frame. After every single graphic, cartoon or drawing has been drawn up, an editor will come in and synchronize the voice-over with the animation. Any changes to the script at this time would most likely delay production and increase the cost of production, so squaring away the final script as early as possible will be beneficial to the production.
Solid Sound Design
Now that you have all of the pieces of the puzzle together, it’s time to master the sound and make everything sound as great as possible to the viewer. A professional sound designer will want to make sure the sound tells as much about you as the rest of the video. They will usually layer in custom sound effects to represent the movements of the video. They will either produce a custom music track for the video and choose a great fitting track that is royalty-free. The music will set the tone for the video and is another important key to success.
Alas, an editor will mix every single scene with the final compilation of audio from the sound designer, render and deliver it your video in the applicable formats, all in about 4-8 business weeks usually. Finding the right production company is an important decision and needs to harmonize your business goals as well as engaging your audience. If orchestrated properly, your whiteboard animation video could greatly increase conversion rates, giving you great return on investment, but also making a name for your brand that will buzz around the web like a honeybee on a mission.